Blue air purifiers
Meet the Blue family
Plug and play simplicity – Blue features our signature performance with colorful style – in a lightweight, compact package.
Change color in seconds with customizable pre-filter colors
Place anywhere without losing performance with a 360° air intake
Simplified settings with one-button control
Customize freely
Change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.
Simple to place
Freely place almost anywhere in the room with the large 360° air intake.
Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.
One button design
Minimalist features are a breath of fresh air. A single button turns Blue family models on/off, cycles through the three-speed settings and alerts you when it’s time to replace the filter.
Explore our Blue air purifiers
Blue Pure 411
Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.
- Completely filters air in 161 ft² room every 12 minutes
- Wirecutter Pick featured in “The Best Air Purifier“
- Fabric pre-filters in Diva Blue & Dark Shadow included
Joy S
Say hello to the Blue family’s smallest and slimmest air purifier, the Blue Pure Joy S. It combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 15 m2 (185 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
Blue Pure 221
New and improved: the 221 reduces waste with a reusable metal frame instead of a plastic frame that is disposed of with each filter. The 221 combines electrostatic and mechanical filtering technology to purify the air five times per hour in rooms up to 50 m2 (540 ft2). Just grab it, place it wherever you want, plug it in, and breathe perfectly clean air 24/7.
